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Celebration balances fan supply and demand for concessions



The Tennessee Walking Horse National Celebration is unique from most sporting venues in how concessions are handled during the event. At The Celebration, tradition has been that area civic clubs rented space on the show grounds from The Celebration and sold concessions as a fundraiser for their club and the causes they serve.  

Although this is a major revenue source for most major sporting events, The Celebration has supported the civic clubs and their fundraising through concessions in keeping with the spirit of the founders of the Tennessee Walking Horse National Celebration.
 
The Celebration recently received the attached letter from the Civitan Club regarding the disbanding of their club and thus their inability to open their concession stand during the upcoming 79th Celebration.  

“This is an unfortunate situation that we have seen with more than one club over the last several years. The Celebration will open the popular concessions spot and offer similar items to the Civitan Club, including the popular choice of ice cream,” said Celebration CEO Mike Inman.
 
The Celebration has repeatedly denied the efforts of outside vendors and restaurants to come and setup at The Celebration but this policy will have to be reviewed in the coming years.  

“We will always be committed to the civic clubs in our community and keep them a major focus of the concessions on the grounds. However, we may have to look at allowing outside vendors to occupy some of the vacancies in order to fulfill the needs of our fans sitting in all areas of the arena,” concluded Inman.
 

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