SHELBYVILLE, Tenn. – L&M Awards has announced a program to assist new horse shows as part of the Unified Horse Show Development Program (UHDP). L&M Awards, owned by walking horse owners and exhibitors Heather Beard and Gail Walling, works with many existing horse shows with ribbons and trophies including the Tennessee Walking Horse National Celebration and the International.

L&M Awards will offer the following incentives to shows developed or helped through the UHDP:
1. 10% discount on all ribbons.
2. Donation of one set of championship ribbons.
3. Donation of 25 ribbons to use in stick horse and/or lead line classes.

The incentives will be offered for the first two years of the horse show. “We are excited to be able to help new shows get started in the industry. We feel that horse show development is extremely important and we simply want to help the industry with this endeavor,” said Beard. She continued, “We are horse show people and this industry is such a big part of our family that we want to do whatever we can to make sure it continues to grow.”

The UHDP was formed to assist new horse show development as well as to assist existing shows that need financial aid. The group will also seek to revitalize previous Walking Horse venues and help with walking horse events across the nation. The UHDP will focus its aid to horse shows outside of the states of Tennessee and Kentucky and horse events and shows will have to apply to the UHDP for financial aid. 

The program will also include a mentoring program. UHDP will offer mentoring services to groups that need help with organizing shows and putting together events.

L&M Awards can be contacted at www.landmawards.com or by phone at 931-684-0010.