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Report Gears Up For Celebration 2004



From the time we finish the Celebration Wrap Up issue each year, we start looking for ways to improve our Celebration coverage. Every year, our staff writes down what worked and what didn't so that we can bring you better service and bigger and better papers next year. From those comments, we have again made lots of improvements.

This year, for the first time, we will be covering the National Futurity as it happens, posting results from the classes immediately as they happen, posting the story covering the night's events on the internet immediately following the show, and having complete Futurity coverage in the next day's paper with photographic and editorial coverage, and complete results.

We are putting the classes from the day sessions on the internet as they happen, just like we do the evening session.

This year for the first time, we will be taking digital photographs in the Plaza area which will appear in the next day's paper. These photographs will be used in the story and in the thank you ads which our winners like to run to share their excitement and to thank the great Celebration crowd for their support. This year a limited number of these thank you ads will be available in full color as well.

Our new Highpoint program on WalkingHorseReport.com has generated a lot of interest and excitement and we will be examining the impact of each day's Celebration activity on these highpoint standings in a story in each daily Walking Horse Report as well as on the internet.

For those of you who wish you knew more about how to use the internet, our internet staff will be set up each afternoon at World Champion Horse Equipment and each evening at the Celebration to introduce you to WalkingHorseReport.com and the ways you can use it in your horsey life, including searching for show records, looking at who your competitors are in your division, looking for horses for sale, and more. Whether you're a computer novice or a guru, come see us and let us walk you through our site.

We welcome both our loyal subscribers and new interested persons to take advantage of our great subscription promotion during the Celebration. Renew your subscription, buy one for yourself or a friend, and get a great 2004 Celebration foam seat cushion with every World Grand Champion listed. Supplies are limited, so be sure to take advantage of this offer early.

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