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ReporTV Boosts WHR Online Statistics



In 2012 Walking Horse Report launched ReporTV on its web site with the help of Dean Johnson Video.  The partnership of Walking Horse Report and Dean Johnson Video provided live streams of horse shows across the industry as well as highlight and victory passes from 24 shows during 2012.  The new venture was launched at the FAST Spring Showcase in March and concluded with the Tunica Fall Classic in November.

During 2012, 184,726 videos were played by visitors to the Walking Horse Report’s web site.  ReporTV was a free section of the web site and allows anyone to view the close to 1,200 videos currently on the site.  The top class watched was the stake class from The Celebration with 1,445 plays alone.  Videos were predominantly watched by customers in the United States but also included customers from Canada, Germany, Italy, Bermuda and Mexico among others.

Overall, www.WalkingHorseReport.com had its best year in history.  In 2012 there were over 800,000 visits to the web site, up 28% from 2011.  Also page views were up 29% in 2012 with over 5,200,000 page views.  ReporTV provided a definite boost to the statistics however the most popular section of the web site remained the searchable results.  The web site now provides searchable results by rider, owner and horse since 2002.  With the developments in 2012 throughout the industry, the news section has been very popular and a close second behind the show results.  Also, the message boards had their most visits in history.

In addition to the increase in its web site traffic, Walking Horse Report saw tremendous growth in its social media presence.  The Walking Horse Report Facebook fan page grew to over 6,300 likes from just over 1,200 at the beginning of 2012.

ReporTV was made available free on www.WalkingHorseReport.com through the generous support of sponsors in 2012.  Those included Dr. Pam Hendrickson, the Andrew Waites family, QE Construction, Marsha de Arriaga, Kimberly Coult, Allison Thorson, the Terry Dotson family, Robert Cortner, the Dowell family and Wilsene Moody Kwok.

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