The Tennessee Walking Horse Breeders' and Exhibitors' Association is pleased to announce the establishment and appointment of two new positions: Director of Marketing, Programs and Director of Marketing, Industry Development.
Joni Jenne' has been promoted to Director of Marketing, Programs. Ms. Jenne’ will oversee the implementation of programs that market the breed. Her focus will be to continually incorporate new and innovative ways to communicate with existing consumers as well as attract new consumers. Her responsibilities will include management of youth, performance horse, pleasure horse, and horse show development programs as well as the Gift Shop. She will coordinate the Nicole Carswell Walk This Way Tour and develop relationships with national equine trade events.
Ms. Jenne’ joined the TWHBEA staff in 2002 as Youth/Performance Show Horse Coordinator. Under her direction, membership in the Tennessee Walking Horse Youth Association (TWHYA) has more than doubled. Ms. Jenne’ developed a national election process for the Youth Board and youth programs have been improved and expanded to include activities for young equestrians all across the country.
Ms. Jenne’ has supervised the TWHBEA/WHOA Academy Program, the TWHBEA Certified Riding Instructors’ Program, and the Horse Show Development Program. All of these programs have flourished under her direction, and her leadership will ensure prolonged growth to the many programs supported by TWHBEA.
Joni and husband, Bill, reside in Shelbyville, TN. They have two sons - Justin, well-known Walking Horse trainer at Waterfall Farm, and Rodney, who is employed with Nissan.
TWHBEA is excited about Ms. Jenne' promotion and congratulates her.
Kristi McCarter Lane has been appointed to the newly created position of Director of Marketing, Industry Development. In this new position, Ms. Lane will be responsible for developing and coordinating a comprehensive strategy that will enhance and strengthen the organization in order to allow for significant expansion in the future. Ms. Lane will also develop and manage corporate sponsors, interact with political entities, direct national and international advertising efforts, work with The Celebration, Regional Futurities, and The American Horse Council and oversee the management of all Federal and State grants.
Prior to this appointment, Ms. Lane was the Vice President, Business Development for Autoware, a privately funded aftermarket automobile accessory distributor servicing AutoNation. Additionally, Ms. Lane has held senior-level marketing positions with such companies as Rexall-Sundown, Sunbeam and The Newell Group and marketed such brands as Sundown Vitamins, Metabolite, and Grill Master. She is a Magna Cum Laude graduate of Christian Brothers University in Memphis, Tennessee
Ms. Lane is originally a native of West Tennessee. After 15 years of corporate relocation through Wisconsin, Oklahoma, Missouri and, most recently, Ft. Lauderdale, Florida, she and her family have settled in Shelbyville, Tennessee. Ms. Lane has been involved with Tennessee Walking Horses her entire life and has attended the Celebration for the last 35 years.
TWHBEA is excited to have Ms. Lane join the staff and looks forward to the new skills she brings to the organization.
The pressing goal of TWHBEA is to position the Tennessee Walking Horse industry for substantial growth in the near-term. However, to realize growth it is necessary to eliminate the negative aspects associated with this industry. TWHBEA is focused on implementing programs that can and will prevail over the damaging stereotypes, bring unity to the industry and provide immediate benefits to owners, breeders, exhibitors and trainers. Please join us in supporting these two ladies as they work toward accomplishing these goals.