Skip to content

TWSHO Announces Partnership with Strategic Communications Firm

The Tennessee Walking Show Horse Organization (TWSHO) is excited to announce a partnership with the strategic communications firm, Purple Strategies. Purple Strategies is a national public affairs firm specializing in brand management, reputation, digital communications, and strategic campaign consulting.

The partnership was formed at the initiative of horse owners that are dedicated to preserving and protecting the well being of the show horse and the integrity of the sport. Allegations of abuse have recently plagued the industry, and TWSHO is working with the Walking Horse Trainers’ Association (WHTA) and horse show management and Horse Industry Organizations (HIO) to implement an objective, science-based testing protocol for the caustic agents that can sore a horse and the masking agents that can hide evidence of soring.

TWSHO announced yesterday a new governing Board of Directors to represent the collective interests of members with the ultimate goal of preventing cruelty within the sport while promoting the proud history of the industry. And Purple Strategies will work with this leadership to guide the organization’s strategic communications efforts and conduct its media outreach efforts.

Together, TWSHO and Purple Strategies will work to create a network of owners to prevent animal abuse and promote the safety of horses. While strong advocates for the sport, the leaders of TWSHO are first and foremost horse lovers and will not tolerate in any way any practice that harms these beautiful and majestic animals. And they have committed to continue their work until every horse, in every class, in every show is sound and healthy.

More Stories

  • Equine Obituary - Gen’s Armed & Dangerous

    The Report has recently learned of the passing of Gen’s Armed and Dangerous. The beautiful stallion was the 1994 Tennessee Walking Horse World Grand Champion. Read More
  • Ohio Valley adds class

    Ohio Valley Walking Horse Association show, scheduled for June 23 in Stanford, Kentucky, has added a 4 and Under Trail Pleasure to their show.  Read More
  • Walking For Hope Show updates

    The Walking For Hope show, scheduled for June 16, has selected Chris Zahnd to judge this year’s event. Originally scheduled to start at 4:00, the show will start at 5:00 pm. Read More
  • WHOA Versatility revises class schedule

    The Walking Horse Owners Association has added 5 classes to its June 16 show scheduled at Tennessee Tech, Hyder-Burk Facility in Cookeville, TN. The show starts at 10 am and is a casual dress show (boots, long pants, shirts with a collar) and "Youth 11 and Under" are required to wear a safety helmet. Read More
  • Putnam Co. Fair selects judge

    The Putnam County Fair and Upper Cumberland Walking Horse Association are pleased to announce that Newton Parks of Murfreesboro, Tennessee will judge this year’s event... Read More
  • Wartrace selects judge

    The 112th Anniversary Wartrace Horse Show has selected John Fikes of Hamilton, Alabama to judge this year's event and has released their class schedule... Read More
  • Walking For The Children selects judge

    The Walking For The Children Show, scheduled for July 26, has selected Aaron Self of Murfreesboro, Tennessee to mark the cards for this year's event. Read More
  • WHAA Summer Classic selects Cotten

    The WHAA Summer Classic, scheduled for June 16, has selected Joe Cotten to mark the cards for this years event... Read More
  • Obituary - Bill Carmichael

    Walking horse trainer, William D. "Bill" Carmichael, 59, passed away suddenly on Wednesday morning. He was born on October 13, 1958 to Audria Carmichael and the late William Carmichael. He married his adoring wife Cindy Conyers Carmichael and together they had two wonderful children... Read More
  • BPWHA Broadhead show rescheduled

    The Bluegrass Pleasure & Walking Horse Show, originally scheduled for May 19, has been rescheduled for October 14 at 1:00 pm.  Read More