The Tennessee Walking Horse National Celebration and Keith and Lorraine Rosbury are pleased to announce a three-year naming rights agreement for the Celebration’s outdoor arena. The new name, Maverick Arena, will be displayed at this year’s 80th Anniversary Celebration and will honor the 2017 World Grand Champion Gen’s Black Maverick, owned by Keith and Lorraine Rosbury.

“We are excited to unveil the new name of our iconic stadium as Maverick Arena and especially grateful to Keith and Lorraine for their continued support of The Celebration and the Tennessee Walking Horse Industry,” said Celebration CEO Mike Inman.

The “big oval” as some have called the arena over the years will now be officially known as Maverick Arena for at least the next three years. The Celebration’s indoor arena, Calsonic Arena, is named for the automotive parts manufacturer, Calsonic Kansei, located in Shelbyville, which made the initial investment in the building of the arena.

“The Celebration’s board of directors have made a commitment recently to facility upgrades all across our showgrounds which includes new LED lighting in Maverick Arena. This improvement will be in place for the 80th Annual Celebration and allow the continuation of our World Grand Champion spotlight rides. This tradition means so much to all of us in the industry and at The Celebration and investments like this one from the Rosburys allow us to continue improvements to the World’s Greatest Horse Show,” continued Inman.

 “The Celebration has had many partners and sponsors over the years that have helped make our horse show the historic Tennessee event that it is. Our board is grateful to Keith and Lorraine for their investment in our future and we look forward to updating Maverick Arena over the next several years. There is nothing in horse showing that compares to that spotlight ride in front of the great crowds we attract on our final championship nights and Maverick Arena will be a fitting name to our historic venue for this tradition to continue,” said Celebration board chairman Charles McDonald.

The 80th Annual Tennessee Walking Horse National Celebration will be held August 22nd through September 1st featuring 15 sessions across the 11 days. The show will begin at 9:00AM on August 22nd and conclude with the crowning of the World Grand Champion Tennessee Walking Horse on September 1st. For more information, please visit www.twhnc.com.