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Social Media Contributing to Horse Issues



The popularity in social media to advance an agenda or cause is well-documented however recently the trend came full circle in the Walking Horse industry through a campaign on Thunderclap.  The Humane Society of the United States (HSUS) used the application to promote passage of the PAST Act, however an industry grassroots campaign, led by Joy Smith used the same application to promote the defeat of the PAST Act.  Despite the huge resources of the HSUS, the opposition to the PAST Act was greater and reached by substantially more people than the proponents to the PAST Act.

Read an Equus Magazine online blog to see a full story about social media and the recent Thunderclap application in the Walking Horse industry.

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