Skip to content

TWHBEA Partners With Dye, Van Mol & Lawrence



 

 

The Tennessee Walking Horse Breeders and Exhibitors’ Association has retained Nashville-based Dye, Van Mol & Lawrence, a public relations and advertising agency, to assist the organization as it initiates a communications initiative with members and other Tennessee Walking Horse organizations.

            TWHDEA recently established a comprehensive plan to ensure the continued popularity of the breed and health of the Tennessee Walking Horse industry through the creation and adoption of national standards, including:

            •One rulebook

            •Uniform inspection procedures

            •Trained judges and uniform judging criteria

           

            “As the breed registrar, TWHBEA is challenging all walking horse organizations to adopt its plan to create uniformity in the show ring,” said Jerrold Pedigo, President of TWHBEA.  “One purpose of our organization is to maintain the health and growth of the Tennessee Walking Horse breed. To that end, we support fair and equitable inspection procedures that protect the horse and support the owners and trainers. Additionally, we support education and training for all judges to help them provide the best service possible, per one rulebook adopted by the entire industry. This plan is an important step toward these goals, and we have retained DVL to support us through communications.”

            The agency will also assist with membership communications as TWHBEA promotes its benefits to members not involved in the horse show industry.

            “The walking horse show industry represents a portion of our membership, but that segment of membership is critical to the promotion of our breed,” said Pedigo. “We also offer many programs designed for our members who enjoy trail riding and the simple pleasure of this outstanding breed. DVL is going to help us communicate with all segments of our membership about our programs and benefits, and we are enthusiastic about this partnership.”

            Dye, Van Mol & Lawrence, one of the largest public relations agencies in the Southeast, is a full-service public relations and advertising agency with more than 40 staff members. DVL serves clients such as Jack Daniel’s, Bridgestone/Firestone, Martha White and Johnston & Murphy on a national, regional and local basis. In addition to public relations and advertising expertise, DVL has broad experience in crisis communications, government relations and event management.

More Stories

  • Throwback Thursday

    Check out this week's Throwback on ReporTV featuring Cash For Keeps at the 1998 Spring Fun Show. Read More
  • NCWHA hosts sneak preview

    The NCWHA Sneak Preview will be held on Saturday, Mar. 10 at noon at Biggerstaff Park in Dallas, North Carolina... Read More
  • HSUS endorses Tennessee Horse Racing Legislation

    The Humane Society of the United States (HSUS) today, announced its support for the reinstatement of the Tennessee Horse Racing Commission by endorsing Senate Bill 1908, introduced by State Senator Frank Nicely (R-Strawberry Plains), and its companion bill, House Bill 2109, introduced by Representative Rick Tillis (R-Lewisburg)... Read More
  • WHTA Trainers’ Membership/License Renewal deadline approaching soon

    Trainers’ Membership/License renewal is Mar. 15. The initial fee is $250; however, Trainers’ that renew before Mar. 15 will receive a discount rate of $100. Renewals after the deadline will be a new application with a rate of $250... Read More
  • Rising Star Meet, Greet & Eat

    Rising Star Ranch invites everyone to attend their Meet, Greet & Eat at Rising Star Ranch in Shelbyville, Tennessee, on Mar. 3. Following a delicious lunch at 12:00, colts will be previewed... Read More
  • Obituary - Karen Pendleton

    Karen Jo Wright Pendleton, 66, of Mt. Sterling, died Monday, Feb. 12, at her residence surrounded by her family. She was born Mar. 15, 1951 in Lexington to the late Wheeler and Retta Stephens Wright. Read More
  • APHIS launches webpage for frequently requested records

    The United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) is launching a new “Frequently Requested Records” page on our Freedom of Information Act (FOIA) e-reading room, in accordance with the FOIA statute Read More
  • Pre-entry available for Rising Star Ranch Colt Preview

    The Rising Star Ranch Colt Preview showcases the new crop of stars that will be coming to the show rings in 2018. At Rising Star Ranch we want to help the trainers and owners present their entries in our Colt Preview in the most professional manner... Read More
  • Youth Council hosts first annual “Tennessee Globewalkers” basketball game

    We are doing it again! Having fun and raising money to help one of our own! You’ve heard of the “Harlem Globetrotters.” Now you have a chance to see and experience the “Tennessee Globewalkers!"... Read More
  • Owners excel in 2017

    Valentine’s Day and honoring the owners with an annual banquet always come close together and highlight February. The Walking Horse Owners’ Association (WHOA) hosted a fabulous banquet with their usual tremendous crowd on Saturday, Feb. 10. The banquet was hosted to honor those who did well in 2017. Read More